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Strengthening Design Careers Through Advanced Print Media

Advanced print design needs both creativity and technical understanding—like how printing works, how colors behave on paper, and how to choose the right type and material. These skills help designers produce clean, effective designs that print perfectly. Students who want a successful design career should learn print design along with digital. Adding advanced print lessons creates more skilled and flexible designers.

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​​Kolkata’s design industry still relies heavily on print and packaging. Agencies such as Ogilvy, JWT, and many local studios hire designers for brochures, posters, and packaging projects. With strong software skills and a good portfolio, designers can build great careers in both agencies and corporate teams.

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Objective

Build strong skills in print-focused visual communication and production. This course trains students to design professional print materials—from concept to final output—covering branding, packaging, marketing collateral, and pre-press preparation.

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What You’ll Learn

  • Print design fundamentals: layout, hierarchy, alignment

  • Typography for print, readability, and typesetting

  • Color theory, CMYK, Pantone & print-safe color usage

  • Packaging design: dielines, structure & mockups

  • Marketing collateral: brochures, posters, flyers, standees

  • Corporate stationery: visiting cards, letterheads, envelopes

  • Pre-press, file preparation, proofing & print production workflow

  • Portfolio development with real print projects

 

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Six months Print Design & Production Course

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Tools Covered

Adobe Illustrator · Photoshop · InDesign · Acrobat Pro

 

Outcome

By the end of the course, students will:

  • Create complete print-ready projects for branding and marketing

  • Produce packaging designs, brochures, posters & stationery systems

  • Build a professional print-design portfolio for studios & agencies

  • Be job-ready for roles like Print Designer, Packaging Designer,
    Pre-Press Artist, or Brand Communication Designer

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